Ligue Agora Mesmo
+ 55 92 99190-0219
Visite Nosso Escritório
R. Cmte. Waldir Bastos, 50 - Conjunto Santos Dumont
Horário de Atendimento
Seg - Sex: 9.00 - 17.00
SS Escritório Contábil, o maior especialista em contabilidade no Amazonas. Nós fornecemos soluções para fazer o seu negócio crescer.
+ 55 92 99190-0219
R. Cmte. Waldir Bastos, 50 - Conjunto Santos Dumont
Seg - Sex: 9.00 - 17.00
Há 15 anos, ajudamos empresas a alcançar seus objetivos financeiros e de marca. SS Escritório Contábil é uma agência de consultoria orientada por valores.
R. Cmte. Waldir Bastos, 50 - Santos Dumont
Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.
OceanThemes
oceanthemes.net
November 22, 2020
Marketing/Finance
Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.
What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.